PROPERTY MARKETING

Creating property marketing with impact is all about discovering an angle that sets a property apart. That's exactly how we approached the challenge when Charter Hall appointed us to develop the leasing campaign for 154 Pacific Highway, St Leonards.

A flagship commercial asset, the building is characterised by its landmark location and distinctive architectural features. Offering spectacular views from every suite and occupying a high profile location in a vibrant and creative business community, the property's iconic appeal was tapped into.

Our desire to leverage the multiple benefits offered by this landmark property inspired the positioning, 'Extraordinary from every angle'. This was expressed through dynamic layouts, bold application of colour and dramatic use of photography.

Project deliverables included a marketing brochure, direct mail, display suite banners and leasing signage. The property's foyer directory and car park entry signage formed part of a portfolio-wide asset branding strategy, also developed by us.

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