Part of the Australian Federal Government’s ‘Better Cities Programme’, Jacksons Landing is the name given to the $1.5 billion redevelopment of the 146 year old, 11.73 hectare, former industrial land on the Pyrmont Peninsula on Sydney Harbour.

We were awarded the task of creating a visual identity for the waterfront development, along with individual brands for civic precincts within the site. The objective of the broader branding strategy being to stimulate community pride in their historic neighbourhood, and to keep the residential product fresh over its ten year construction life. Our involvement also extended to a graphics masterplan for the site, marketing collateral, audio visual presentation and on-site promotions.