Since the establishment of the Sisters of Charity of Australia in 1838 by Irish-born Catholic religious sister, Mary Aikenhead, the Sisters of Charity have carried out valuable work within a range of ministries, in all areas of community need, such as: education, healthcare, outreach, social justice, and the prison system. With the aging population of the Congregation and the expansion of facilities under their care, a Public Juridict Person (‘PJP’), known as Mary Aikenhead Ministries, has been created to carry on this outstanding work.

We were approached to develop a brand strategy and an identity that would signify a positive change in operational structure, demonstrate a connection to the heritage of the Sisters of Charity and communicate the order's core Gospel values.