Who we are

Jenssen Design Associates (JDA) is a graphic design consultancy with over 30 years’ experience in delivering projects within branding and communications, wayfinding and signage systems, environmental graphics, and heritage and contemporary interpretive design. Our work is in use every day, across most sectors, and in businesses large and small; public and private.

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What we do

While our work is diverse, all projects share a common approach – to combine research, strategy, collaboration and innovation to deliver solutions that communicate with clarity, relevance and meaning.

Capturing ‘the look’ of flavourBranding / visual identity
A sensory bushwalking experienceInterpretive design / sculpture / illustration / track and trail markers
New identity celebrates a 170-year heritage of careBranding / sky signs / branded environments / commemorative
Creating an interface for sustainabilityInterpretive design / interactive / exhibition
Wayfinding to support independence, confidence and wellbeing in enabled dementia environmentsHigh level signage / wayfinding

News

A glimpse behind the scenes during installation of interpretive signage on Brooklyn Park Mangrove Boardwalk. Deployment considerations included a precise check measure of the existing boardwalk structure to ensure a perfect fit of the bespoke fabricated sign frames, and minimally invasive methods during installation so as to leave this sensitive environment as we found it. With careful preparation and an eye on the tide, these cantilevered panels and other freestanding elements, went in smoothly with the skill of Woodpecker Signs. Collectively, the signage integrates well with the design aesthetic of this popular walkway. It was hugely rewarding to receive immediate positive reaction from passers-by as the signs went in. A sincere thank you to local resident Venette F., who got in touch after the previous post about the project, with this generous feedback ...
A glimpse behind the scenes during installation of interpretive signage on Brooklyn Park Mangrove Boardwalk. Deployment consi...Number of Likes 6 Number of Comments 0
A series of interpretive signs, illustrated in-house and produced to help visitors to Brooklyn north of Sydney, understand the significance of mangroves and the biodiversity they support. Located on the Hawkesbury River estuary, the site is significant as it represents one of the densest regions of mangrove in Australia. Apart from being home to a huge variety of marine and birdlife, these shoreline forests perform the important role of protecting against erosion and extracting carbon from the atmosphere - locking it away in the pungent mud. In fact, mangroves are twice as efficient at extracting carbon from the atmosphere as forests on dry land. Illustrations by @paullittrichcreative
A series of interpretive signs, illustrated in-house and produced to help visitors to Brooklyn north of Sydney, understand th...Number of Likes 8 Number of Comments 0
A very quick look at the process of digitising an original ink illustration to create a simple piece of interpretive signage. The signs were installed recently in landscaped public gardens which feature water courses, providing the perfect habitat for this pre-historic looking Australian native reptile. As a wildlife illustration that’s intended to inform, the composition conveys as many aspects of the Water Dragon’s characteristics as possible. Its stance, while typical of the animal in the wild, was developed from several reference images, to fit within the constraints of a known sign dimension and word count; with the body complimenting the typography by counterbalancing and wrapping around the hierarchy of messaging. After scanning, the illustration was masked and a background added in Photoshop. Layout and production artwork was created in InDesign. Original illustration by @paullittrichcreative - Pigment liner on 300gsm archival watercolour paper.
A very quick look at the process of digitising an original ink illustration to create a simple piece of interpretive signage....Number of Likes 7 Number of Comments 0
Behind the scenes, documenting examples of wayfinding signage we recently designed and produced for the newly upgraded Pyes Creek Swing Bridge loop walk, connecting Cherrybrook with neighbouring Dural, in northern Sydney. Delivered for Hornsby Shire Council as part of the $250 million NSW Public Spaces Legacy Program, the signage also forms part of a comprehensive strategy to standardise a hierarchy of signage types, along with an approach to language, mapping, directional messaging and symbology, to assist walkers in navigating the many tracks that traverse the 6000 hectares of publicly accessible, @hornsbycouncil managed bushland in Hornsby Shire, on Darug and GuriNgai Country. The wayfinding signage strategy also addresses opportunities to foster custodianship and a deeper appreciation for our shared heritage, by educating track users about site-specific instances of cultural and historic significance, along with the diverse, unique and endangered ecological communities they will encounter. Signage fabrication: Woodpecker Signs #bushlandshire #hornsby #sydney #australia #australianbush #naturelovers #environment #ecology #signage #wayfinding #wayfindingdesign #sydneywalks #bushwalks #bushwalking
Behind the scenes, documenting examples of wayfinding signage we recently designed and produced for the newly upgraded Pyes C...Number of Likes 7 Number of Comments 0
We’re pleased to announce that a project we designed, production managed and delivered for @hornsbycouncil has been recognised in the Interpretation Australia National Awards for Excellence 2022 as Highly Commended within the category of Interpretation Projects – Outdoor. Carrs Bush Discovery Track at Fagan Park in Galston, northwestern Sydney, makes a rare and critically endangered parcel of Sydney Turpentine-Ironbark Forest accessible to visitors of all ages, and physical and intellectual abilities. As an accessible track, sculptural elements were included to encourage active learning through enhanced sensory engagement. Combined with illustrations and presentation methods that included reclaimed naturally felled local native eucalypt limbs as display furniture, the overall design aesthetic sought to complement this rare and significant natural environment. See earlier posts for more about the project, and a walk-through of Carrs Bush Discovery Track. Thanks to my production team: Sculpture and illustration: @paullittrichcreative Foundry: @crawfordscasting Signage fabrication and installation: @singletonmooresigns #australianflora #australianwildlife #bronzesculpture #paullittrich #australianartist #sculptureartist #sculpturesofinstagram #australiansculpture #staedtlerart #mystaedtler #penartist #fineartist #floralartist #naturelovers #natureinspired #localartist #hornsbyshire #accessibility #interpretivedesign #hornsby #hornsbyshire
We’re pleased to announce that a project we designed, production managed and delivered for @hornsbycouncil has been recognise...Number of Likes 21 Number of Comments 0
A walk through Carrs Bush Discovery Track, an interpretive design project we recently completed, at Fagan Park Galston, NSW, Australia. Check out our other posts for a behind the scenes processes. Client: @hornsbycouncil Design, illustration, sculpture and project management: @paullittrichcreative of @jenssendesign Foundry: @crawfordscasting Signage manufacture and installation: @singletonmooresigns Audio: Pixabay Music (ambient-music-11742), and self-recorded local birdlife. #bronzesculpture #australianflora #australianwildlife #paullittrich #australianartist #sculptureartist #sculpturesofinstagram #australiansculpture #staedtlerart #mystaedtler #penartist #fineartist #floralartist #naturelovers #natureinspired #localartist #hornsbyshire #accessibility #interpretivedesign
A walk through Carrs Bush Discovery Track, an interpretive design project we recently completed, at Fagan Park Galston, NSW, ...Number of Likes 19 Number of Comments 0

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